Pepsi Announces Michael Jackson Ad Campaign

PepsiCo Inc. said today that it has collaborated with Michael Jackson’s estate to use the Gloved One’s image and his music in a series of new ads across the world. The promotion will vary across the globe but will include Jackson’s silhouette on 1 billion special-edition cans as well as a TV spot, contests and the opportunity for fans to download remixes of some of Jackson’s top hits. The Michael Jackson campaign also will coincide with the 25th anniversary of the “Bad” album and his 1988 tour, which the company sponsored.