Wednesday, March 21, 2012

The Knesset passes bill banning use of underweight models in advertising

The legislation is an effort to change idealized perceptions of beauty that, according to evidence presented to the Knesset, encourages eating disorders such as anorexia. The so-called "Photoshop law" also requires that any ad agency digitally altering photos to make models look thinner must disclose the fact in the advert. The legislation is an effort to change idealized perceptions of beauty that, according to evidence presented to the Knesset, encourages eating disorders such as anorexia.
- Jonathan Lis and Sahar ShalevIsraeli fashion photographer and model agent Adi Barkan (right) works in his studio in Tel Aviv March 19, 2012. Israeli lawmakers have banned underweight models from catwalks and commercials, a measure they hope will reduce eating disorders and promote a healthy body image. Picture taken on March 19, 2012. -- PHOTO: REUTERS

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