David Pecker posing with undergraduate students, who are holding some of AMI's top-selling magazines, after his afternoon lecture.
American Media Inc. is hoping that enquiring minds will embrace a digital version of its 70-year-old supermarket tabloid, The National Enquirer. Next month, the magazine company will introduce an iPad app of The National Enquirer that it expects to “reinvent gossip.” The app, called Enquirer Plus, will have separate content from the print publication and video aimed at younger readers.“As the celebrity market is changing, we thought, how can we take advantage of an established brand that can transcend a digital platform but also be cool?” said David J. Pecker, American Media’s chairman and chief executive. “This is not your mother’s Enquirer.” “We want video that isn’t on television,” Mr. Perel said. “To get people to pay for an app, you have to give them something they can’t find anywhere else.” - AMY CHOZICK