Friday, September 10, 2010

Mike "The Situation" Sorrentino

"Jersey Shore" personality Mike "The Situation" Sorrentino has been touted as one of the most bankable reality stars in the US, but he will not be making bank on his nickname, according to a report yesterday. Sorrentino, 29, filed an application with the US Patent and Trademark Office earlier this year seeking to trademark "The Situation," a nickname he attributes to his abdominal muscles, in order to market a line of T-shirts and underwear. His bid was rejected, however, due to its likeness to a "Situation" trademark issued last year to a Memphis-based clothing and shoe retailer. - NY Post

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